In Sweden there is not only IKEA.
Now that you have taken after the moment of failure that my careless words will undoubtedly caused, I can explain. Rest assured, is by far the IKEA store for modular furniture "take-away" the nation's busiest, but as I said, it is not the only one.
And really - I beg you not to faint - is not even the best.
In reality, it would also be quite intuitive, given that the company has always focused much notice based on the "design / economy", reveals clearly that the appearance is more important than (but decent) substance.
IKEA is ultimately in my view an excellent stock, which produces discrete elements quality at value prices attractive and deserves all the success he has.
What I can not stand the magazzinone Swedish (which I unfairly impose upon him) is the fanaticism of many people who see it as a new stone (blue this time) in Mecca.
The hordes of people running madly looking eager pieces of furniture in need and pretend to be convinced of the usefulness of such a force, has always suggested to my fancy a dip in their sad past.
childhood of a bare room, without a bed with a mattress of straw thrown on the floor with rags and four mo 'sheet. Adolescence spent eating huddled on the floor around a tablecloth red bricks, with the only unsteady stool - the only remnant of some kind of incredible craftsmen of the past - occupied by his grandfather, forced to kneel to get the chilli sauce which was never satisfied. And then early adulthood, spent without even knowing what a sofa, watching "Ok the price is right" in place, or perhaps resting on a heater to combat the cold remains of homes.
And one day ... here is the advent of the giant monolith blue to sweep away, with the arrival of gray in her hair, the gray of a life uncomfortable.
Even today, when you see people on Saturday afternoon to wait in line to take an escalator outside dall'IKEA, rather than get upset, have compassion at the thought of what was their life until recently and understand their good-naturedly more than healthy ambition for comfort.
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Anyway, I digress. I said. IKEA is here for "poracci. People like you should, those who know What is life and know the pleasure of living it must be ILVA !
It's actually a large home furnishings that a true competitor to IKEA. I do not think things are taken away to be mounted at the end and I did not even know if it is really Swedish or Danish (little change), but given the size and type of stores (and some strategic presence often near IKEA), it is impossible not make a comparison. The difference is that everything is luxurious by ILVA, the people are very little and it is said that the store may be born and grow real trees. And what is true and documented here.
short, in the end the two shops, to think of it, they are not so competitive, but for some unfathomable reason is to be considered enemies. Could it be that the tendency to make IKEA a moose gold you are also taking hold of me? gulp ...
But I say no, indeed it is obvious that IKEA is better than everything!
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